Last updated: October 28, 2026

I believe your time, trust, and personal information deserve thoughtful care. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, purchase a box, sign up for our emails, or interact with us online.

By using our website, you acknowledge the practices described in this Privacy Policy. Where consent is required by law, we will request it separately.

1. Information We Collect

We may collect the following categories of information, depending on how you interact with our website.

Information you provide directly

When you place an order, create an account, sign up for emails, or contact us, we may collect:

• Name and billing or shipping address.

• Email address and telephone number, if provided.

• Order details, purchase history, and transaction information.

• Preferences or information you voluntarily share through surveys, reviews, or customer communications.

• Any other information you choose to provide to us.

Payment information

Payments are processed through third-party payment providers. We may receive information about your transaction, such as payment status, transaction identifiers, and limited payment details. Your full payment card information is generally handled by the payment processor rather than stored directly by us.

Please review the privacy policy of your payment provider for details about its practices.

Information collected automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, server logs, and similar technologies. This may include:

• IP address and general location information derived from it.

• Browser type, device type, and operating system.

• Pages viewed, links clicked, and time spent on our website.

• Referring websites and interactions with our online content.

• Information about your website session and preferences.

The information collected depends on the technologies and settings used on our website.

2. How We Use Your Information

We may use your information to:

• Process and fulfill orders, payments, and deliveries.

• Send order confirmations, shipping notifications, and important service updates.

• Respond to questions, requests, and customer service issues.

• Send promotional emails and updates when permitted by law and, where required, with your consent.

• Improve our website, products, shopping experience, and customer service.

• Understand customer preferences and evaluate the performance of our products and marketing.

• Detect, prevent, and investigate fraud, security incidents, and unauthorized activity.

• Maintain business records and meet applicable tax, accounting, and legal obligations.

• Enforce our policies and protect our legal rights.

We will use personal information only for purposes that are reasonably related to the information collected and as otherwise permitted by applicable law.

3. How We Share Your Information

We do not sell your personal information for money. However, certain advertising or analytics technologies may involve disclosures that are considered a “sale,” “sharing,” or targeted advertising under some privacy laws. Where applicable, you may have the right to opt out of those activities.

We may disclose information to the following categories of recipients when necessary:

Service providers. Companies that help us operate our business, including website hosting and ecommerce platforms, payment processors, shipping carriers, order fulfillment providers, email marketing services, customer support tools, and analytics providers.

Marketing and advertising partners. If we use advertising, analytics, or social media tools, relevant information may be shared with those providers according to the tools' settings and applicable law.

Legal and regulatory authorities. We may disclose information when required by law, legal process, or a valid government request, or when reasonably necessary to protect rights, safety, and security.

Business transfers. Information may be transferred as part of a merger, acquisition, financing, restructuring, or sale of business assets, subject to applicable law.

With your direction or consent. We may share information for another purpose when you request or authorize us to do so.

Third-party services operate under their own privacy policies and practices.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to keep the shopping experience working, remember preferences, understand website traffic, and support marketing activities.

Some cookies are necessary for core website functions, such as maintaining a shopping cart or processing checkout. Others may support analytics, personalization, or advertising.

Where required by law, we will provide appropriate notice and obtain consent before using nonessential cookies or similar technologies. You may be able to manage cookie preferences through our website's cookie settings or through your browser. Disabling certain cookies may affect website functionality.

5. Email Communications and Marketing Preferences

If you subscribe to our mailing list or otherwise opt in to marketing communications, we may send you updates about new boxes, book selections, product launches, promotions, and other It’s Briana Christine or Smut & Spa Girls Club news.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the email. You may still receive essential transactional messages related to purchases, shipping, or customer service.

We will handle marketing consent and opt-out requests in accordance with applicable law.

6. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining business records, resolving disputes, preventing fraud, and complying with legal obligations.

Retention periods vary depending on the type of information and the reason it was collected. For example, certain order and financial records may need to be retained for tax or accounting purposes even after you stop receiving marketing communications.

When information is no longer needed, we will take reasonable steps to delete it, destroy it, or de-identify it, subject to applicable legal requirements.

7. How We Protect Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot promise absolute security, but we take reasonable steps to protect the information entrusted to us.

8. Your Privacy Rights and Choices

Depending on where you live and the laws that apply, you may have the right to:

• Request access to certain personal information we hold about you.

• Request correction of inaccurate personal information.

• Request deletion of certain personal information.

• Obtain a portable copy of certain personal information.

• Opt out of certain targeted advertising, sales, or profiling activities where applicable.

• Withdraw consent where processing is based on consent.

• Appeal a decision regarding a privacy request, where required by law.

These rights are subject to applicable exceptions and limitations. We may need to verify your identity before fulfilling a request.

To submit a privacy request, contact us at info@itsbrianachristine.com with the subject line “Privacy Request.” We will respond within the time required by applicable law.

You may also unsubscribe from promotional emails using the link in any marketing email you receive from us.

9. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment providers, or other services. We are not responsible for the privacy practices, content, or security of third-party websites.

When you leave our website or use an external service, we encourage you to review that provider's privacy policy before sharing personal information.

10. Children's Privacy

Our website and products are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information directly from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it, as required by applicable law.

If you believe a child has provided personal information to us, please contact us at info@itsbrianachristine.com.

11. U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights regarding their personal information under applicable state privacy laws.

Where applicable, these rights may include access, correction, deletion, data portability, and the ability to opt out of certain processing activities. The availability of these rights depends on the relevant law and its applicability to our business.

We will not unlawfully discriminate against you for exercising any privacy rights available to you.

To make a request, please email info@itsbrianachristine.com with the subject line “State Privacy Rights Request.” We may take reasonable steps to verify your request and will respond according to applicable law.

12. International Visitors

Our business is based in the United States. If you access our website from another country, your information may be processed or stored in the United States or other locations where our service providers operate.

Where applicable law requires additional safeguards for international data transfers, we will take the steps required by that law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website technology, service providers, or legal obligations.

When we make changes, we will update the “Last updated” date at the top of this page. If a change requires additional notice or consent under applicable law, we will provide it as required.

We encourage you to review this page periodically.

14. Contact Us

If you have questions about this Privacy Policy or how your personal information is handled, please contact:

It’s Briana Christine / Smut & Spa Girls Club

Email: info@itsbrianachristine.com

Business Mailing Adress:

Website: www.itsbrianachristine.com

We're committed to treating your information with care, so you can focus on the important things: a good book, a little self-care, and a well-earned night in.